OUR JOURNEY SO FAR...

DESI ALMAREE is a journey started to uphold rural indigenous communities and preserve their traditional craft... Officially launched in 2017, DESI ALMAREE works with over a hundred rural and urban artisans across different states of our country to create a premium and yet-to-be experienced aesthetic in the Indian handloom sector. Here, Art and craft is handpicked and curated from the weavers & artisans from the interiors of our country..It is our endeavour to understand multiple facets of what makes any women unique and curate distinctive weaves accordingly. The fusion of weaves and specific arts reflects many unique features of an individual. Here you will find a wide canvas of weaves, colourful, natural and more importantly one of a kind.

Our aim is to promote and evolve traditional crafts while economically empowering low-income crafts people and other stakeholders in the value chain. With this thought in mind, DESI ALMAREE has enabled rural, indigenous artisan communities become economically self-reliable as well as ensure the sustainability of traditional craft techniques and skills that they practice.

Also, DESI ALMAREE is providing a great opportunity for the artisans to pursue and connect to their own hidden skills by taking their art to a global platform. In a world where we’re increasingly turning to mass consumption and e-commerce, DESI ALMAREE is where time slows down, where we get glimpses of the past, and where untold stories can be shared – through sarees, fabric, clothing and conversations.....

OUR PHILOSOPHY...

We work to benefit both ends of the chain - on the one side it delivers 100 percent authentic crafts to the like-minded people, while on the other it provides fair revenues and social upliftment to artisans and craftsmen. Artisans are the backbone of DESI ALMAREE’s growth and sustainability.

The beauty and authenticity of the label rests in the weaving process, where the yarn passes through the hands of one craftsperson to another, carrying forward the Indian tradition of the handloom & hand-made and creating weaves that has a unique story to share. The resulting piece evokes a strong sense of culture from which it originates.

When you are buying something handmade, you are buying more than just a product. You are buying hundreds of hours, days, weeks and months of experimentations and failures. You aren’t just buying a product, but a piece of art, part of a soul, a moment of someone’s life… Design & colour sensibility are our strengths. The ability to create textile textures through a combination of different types of yarns and weaves, distinguishes us from others in the field..

OUR ARTISANS...

We are investing in the crafts sector which in a way offers tremendous opportunity to improve the economic, environmental and social conditions of rural communities, by tapping into the global market, and the economic empowerment of many rural households.

Artisans are the backbone of our growth and sustainability. We're committed to propelling the handloom sector forward with a focus on design innovation.

We are also working on to increase demand for weaves & crafts and strengthening market linkages. We are also providing our business support to increase efficiencies in craft production which is enabling these artisans to produce more.

" Our goal is to Sustain. Sustain the art of Handloom. Sustain the artisans making high quality fabrics. With every purchase you make at DESI ALMAREE you’re helping the artisans sustain their art and also providing for their families. Your contribution will only add to the glory of beautiful craftsmanship and diligence of the artisans." -MEDHA NEVREKAR

Meet our Founder & Creative Head.... MEDHA NEVREKAR

An ardent lover of Indian textile, treasured art forms and varied weaves, the journey started way back in 2006. Her strong inclination towards Indian traditional weaves made her jump from a cushy career in business intelligence and technology consulting with one of the world’s leading Consulting firms to working with over 100+ artisans across India. This allowed her to be the much-desired bridge between wonderful creations of these artisans and like-minded people across the globe. Her journey, while challenging has been extremely fulfilling.

She wants to encourage people to consider where their clothing comes from, and to prove that Indian fashion can be extremely plush whilst maintaining the traditional design philosophy. She believes in Minimalistic, Sustainable Fashion & Slow Living !!